F07 - She’s a Specifier, He’s a Product Rep: Different Roles, Same Goals

Friday, September 15 from 8:45 AM to 9:45 AM « Back

While specifiers don’t buy building products, their overall influence on a project is undeniable.  This session will explore the different perspectives of what product reps do right and wrong before, during and after a sales call, as recognized by an architectural specifier and an experienced rep.  Discussion of specifications, sales practices, substitutions, social media, communication techniques and more will take place to improve the architectural sales call for both the specifier and the rep.

Upon completion of this session, participants will be able to:
• Describe common challenges and solutions from both points of view, the architectural specifier and the product representative
• Recognize the responsibilities that a specifier has to their firm, owner, project and contract
• Identify the multiple roles a product rep must play in their day-to-day business 
• Demonstrate how proper communication and information exchange benefits all parties involved

Credits: 1 AIA LU, 1 BOMI, .10 ICC

Credits: 1 AIA LU; 1 BOMI CPD; .10 ICC CEU

Education Tracks: Architect/Designer, Interior Designer, Manufacturer/Product Rep, Specifier

Event Type: Education Sessions > Session